Throughout my life I have consciously invested in finding and fostering the art of value and now share my lessons as a Value Advisor through service and advocacy. I have sharpened my craft by confronting and conquering my own personal challenges, pursuing independent and formal education and supporting +1000 global executives to overcome limiting beliefs and achieve personal and professional growth.
I unlock value through the two companies I have Co-Founded, The Capital Network and MarketLit. My volunteer contribution is dedicated to Australian Shareholders’ Association as a Director and to Women on Boards as an Ambassador. I create independent content to educate and inform my community with opportunity and inspiration for living a life with greater value.
Investor
Relations Consulting
Speaking
Engagements
Content
Collaborations
Having Co-Founded The Capital Network, earned a Diploma of Investor Relations from AIRA and advised more than 500 ASX listed companies I add value to organisations through providing investor relations advisory services. My consulting encompasses investor communications and distribution, traditional and media advisory, corporate governance and investor engagement to achieve enhanced investor relationships.
With more than 1 million online content views I have a strong track record of creating unique digital content for multi-million to billion dollar companies, CEOs and executives seeking to communicate value. My comprehensive approach encompasses strategy, production and distribution ensuring each element of the communications process is considered and executed for maximum impact.
As a global financial journalist I have travelled the world interviewing millionaires, billionaires, investors and CEOs about the art of value. My speaking engagements are tailored to audience requirements, encompass paid service and volunteer work and aim to educate and inspire. Drawing on my personal journey I strive to simplify the complex world of finance into memorable insights to motive positive change.
2024 keynote themes
Simplifying
Financial literacy
Finding
The art of value
Mastering
Entrepreneurial skills
Services
Empowering entrepreneurs, innovators & investors
Australia's freshest stock market literacy
Advocacy
The voice of Australian retail shareholders
Championing women on boards
"Over and above"
Lel goes over and above any media partner I have ever engaged with. She is full of ideas and works 110% to make amazing things happen with limited budgets. She is extremely well presented and eloquent in her delivery both in person and online. She was the perfect Master of Ceremonies balancing her knowledge and passion of the finance industry with her journalism experience to run the event to time. Could not recommend her more highly.
Melanie Moffatt
Director - Adelaide Onsite Event Management
Founder - ExchangeSA, South Australia's largest ASX investment conference
“A great value add”
Lel's lessons have been a great value-add to our students at Bond University. It has been a delight to have multiple-award winning entrepreneur Lel Smits present and coach our students on the real-life challenges and opportunities of being an entrepreneur. I highly recommend Lel for her warm, relatable and passionate presentation to ignite every student with a joy for learning and excitement as they experience their Founder journey.
Daniel E. Abrahams
Entrepreneurial Leadership - Bond University
"Warmth & empathy"
It was a pleasure to have Lel host the 2024 Sydney Young Entrepreneurs Awards, engaging hundreds of young entrepreneur finalists with her personal challenges and examples of perseverance. As Australia's leading acknowledgement of young entrepreneurs, Lel exhibited professionalism through our proceedings over the four-hour long awards evening. Lel showcased warmth and empathy with the audience, engagement with award winners on stage and a high energy, positive energy throughout ensuring the Sydney Young Entrepreneurs Awards event was a huge success.
Camilla Jansen
Founder & Managing Director
Business News Australia
"An investment in knowledge pays the best interest"
- Benjamin Franklin